Define the audience
Used competitor and market analysis to refine product positioning.
ENTREPRENEURSHIP · BUSINESS STRATEGY
KEMBALO: building from an idea
From a creative concept to a tested business plan.
CASE STUDY
05 / 06
05 / 06
OrganizationUniversity of Mataram · MBKM Entrepreneurship
My roleFounder Team / Business Project Lead
Period2025
Highlight20 credits
01 / PROJECT OVERVIEW
The opportunity
and the challenge.
KEMBALO explored customizable wire-fur art as a creative product venture. The project combined consumer insight, product thinking and the practical fundamentals of running a small business.
The entrepreneurship program called for a proposal that could explain a real target market, coherent business model and executable plan, rather than only a promising product concept.
02 / MY CONTRIBUTION
What I helped
move forward.
I worked on market and competitor analysis, segmentation-targeting-positioning, Business Model Canvas, pitch materials and the execution of marketing, sales, production and evaluation with a multidisciplinary team.
03 / APPROACH AND EXECUTION
From thought
to action.
Build the model
Developed the BMC, proposal and pitch to articulate feasibility.
Test and improve
Coordinated production and customer-feedback-driven product iteration.
04 / DOCUMENTED OUTCOME
20 credits
What the work delivered
The proposal passed faculty selection and the project received recognition worth 20 academic credits in the MBKM entrepreneurship program. No unverified revenue or unit-sales figures are claimed.
05 / REFLECTION
A takeaway
worth keeping.
A compelling product still needs a well-defined customer, a viable model and an honest learning loop.
This public case study is based on the supplied professional résumé and research/academic records. Project covers are conceptual illustrations, not photographs presented as evidence. Private employer/client information has been omitted.